Journal #2, September 7

http://profy.com/2008/09/07/is-chrome-all-about-advertising/

Google brings out a new faster and more powerful web browser called Chrome and since it has been out for about a week, now its time to really look at it and its core. So what is Google, it is an advertising company and its' main field is business; the money that they got from ads from other companies they will use that money to make things such as Chrome. Since Google is an advertising company Chrome will probably turn in a advertising product for Google. The author gave a couple of reasons why he thinks that Chrome will influence the advertising industry. The first one is that everyone has some sort of pop up blocker and people are used to not having these ads pop up when searching for whatever they desire. With Chrome there is no pop up blocker and you would have no control to have one. Many people are content with the browsers that are out there now, so they will not change to Chrome just to search faster and more powerful, but would have to deal with all the pop ups. Google could make life a lot more easier when people are on Chrome and get rid of all those ads, but they will not; they will not make money advertising if they do not allow ads to pop up on their website. Another issue that people might have if they use Chrome is invasion of privacy. When someone searchs for something, Chrome will start sending every character that you type in to Google servers, the dangerous thing about that is Google is planning to keep 2% of that information you search for. The advertisers will notice what you have been looking for and then ads for those products will pop up and they will be trying to sell you that product, even if you do not need it. My thoughts on this is wow I can not believe you cannot block pop ups with Chrome. I cannot imagine me browsing the internet and pop ups come up about every page or more and more advertisements show up on the screen. I remember back in the day when a couple pop ups ads came up and I hated that, all they were to me was just a distraction to what I was doing; it did not push me into buying their product. It is a complete turn off to me if I do not have that option for a pop up blocker, so I would not install it. I understand that if Google also took away all the ads from their website then advertisers could lose their jobs, but I believe they can afford giving an opption for a pop up blocker for Chrome. I think that Google has enough money and probably will not suffer if they don't make money off the pop ups, in doing so they will most likely obtain more customers. The other issue about using what you type in for search and advertisers using that to help you find easier sounds good at first; but when I thought about it, they are just saving information about you that you might not want them to know even if Chrome is trying to help your search. I mean I like using Google and I use it about everyday, but what I have read from this article Chrome does not seem that appealing to me, so I think I will stick with what I have now.